Avalie.globo
Avalie.globo is where users learn about research on Globo's digital products and can opt in to be contacted for future studies. Because it's hosted on an official Globo domain, users can confirm that an invitation is genuine — reducing the fear of scams.
Partnering with the UX Research team, I helped develop the concept and content that defined the project's visual direction.
Made with
Samyra RIbeiro, Research Manager
Marcela Pedroso Maués, Research Lead
Eslinie Fias, Research Lead
1
Context
Most user research depends on third-party panel companies to recruit and schedule participants for studies. These providers keep databases of pre-screened respondents, matching them against research criteria and handling the logistics — outreach, screening, scheduling, incentives. The UX Research team at Globo operates in a similar way, relying on external panels to source and coordinate participants for a large share of its studies.
2
The problem
This model carries real costs. Financially, panel providers charge per participant, and those fees scale fast across multiple studies, adding up significantly over a year of ongoing research.
Time is another cost — every extra layer (screening, scheduling, confirmations, no-shows) adds days or even weeks to a study timeline compared to recruiting directly. There's a trust gap too: many participants hesitate before agreeing to take part because an unfamiliar third-party company approached them.
3
Craft
We built a user interface for avalie.globo — a place where users sign in to volunteer for future studies. Because they opt in themselves and their data connects to their Globo account, we get more qualified participants: we know more about them upfront, and they remember signing up, which makes future outreach easier.
The interface needed to feel safe, transparent about how data is used, and familiar — aligned with the Globo products people already know. The language also had to be simple, so users can easily understand how a research team works.
I built the first version, which helped shape the platform's content and visual direction.
4
Impact
In the first few weeks, the team sourced hundreds of qualified users segmented by product usage, gender, age, and Globo ID data, speeding up recruitment and scheduling while cutting the need for third-party panels. Exact time and cost savings are still being consolidated as the project just launched.
500+
Qualified users already opted in via the platform,
More effient
Recruitment and scheduling process
Avalie.globo
Avalie.globo is where users learn about research on Globo's digital products and can opt in to be contacted for future studies. Because it's hosted on an official Globo domain, users can confirm that an invitation is genuine — reducing the fear of scams.
Partnering with the UX Research team, I helped develop the concept and content that defined the project's visual direction.
Made with
Samyra RIbeiro, Research Manager
Marcela Pedroso Maués, Research Lead
Eslinie Fias, Research Lead
1
Context
Most user research depends on third-party panel companies to recruit and schedule participants for studies. These providers keep databases of pre-screened respondents, matching them against research criteria and handling the logistics — outreach, screening, scheduling, incentives. The UX Research team at Globo operates in a similar way, relying on external panels to source and coordinate participants for a large share of its studies.
2
The problem
This model carries real costs. Financially, panel providers charge per participant, and those fees scale fast across multiple studies, adding up significantly over a year of ongoing research.
Time is another cost — every extra layer (screening, scheduling, confirmations, no-shows) adds days or even weeks to a study timeline compared to recruiting directly. There's a trust gap too: many participants hesitate before agreeing to take part because an unfamiliar third-party company approached them.
500+
Qualified users already opted in via the platform,
More effient
Recruitment and scheduling process
3
Craft
We built a user interface for avalie.globo — a place where users sign in to volunteer for future studies. Because they opt in themselves and their data connects to their Globo account, we get more qualified participants: we know more about them upfront, and they remember signing up, which makes future outreach easier.
The interface needed to feel safe, transparent about how data is used, and familiar — aligned with the Globo products people already know. The language also had to be simple, so users can easily understand how a research team works.
I built the first version, which helped shape the platform's content and visual direction.
4
Impact
In the first few weeks, the team sourced hundreds of qualified users segmented by product usage, gender, age, and Globo ID data, speeding up recruitment and scheduling while cutting the need for third-party panels. Exact time and cost savings are still being consolidated as the project just launched.