I'm Lucas Sampaio, a Product Designer and User Researcher fascinated by how people use and think about digital products.

Based in Rio de Janeiro, Brazil, I graduated from PUC-Rio with a BA in Design and a minor in Neuroscience and Cognition. I have 5+ years of experience working in tech companies across payments, streaming, and advertising. I approach design problems like puzzles — with curiosity, looking at them from different perspectives, and testing until I build a cohesive, elegant solution that can be grasped at a glance. That process is what makes me grateful for my career.